Creating websites for established coaches that attract premium clients through strategy-first design

From undervalued
to booked out


Your impact is premium, but your brand tells a different story

You deliver real transformation, but the clients reaching out to you don’t see your value. Instead of high-commitment buyers, you get people who bargain, hesitate or ghost after hearing your price. It’s not that you lack skill or results. It’s that your message blends in, your website doesn’t position you as the premium choice, and your expertise gets lost in the noise.

So you work harder than ever, yet your income stays flat, like you’re just getting started instead of years deep.

I’ve seen this pattern over and over

The problem isn’t your expertise. It’s your positioning, and that’s fixable.

6 months from now

You’ll still be having the same conversations with bargain-hunters. The income gap keeps growing. Competitors with better positioning keep winning clients you should be attracting. Every month you wait is another month leaving premium clients on the table.

You’ll still be having the same conversations with bargain-hunters. The income gap keeps growing. Competitors with better positioning keep winning clients you should be attracting. Every month you wait is another month leaving premium clients on the table.

But it doesn’t have to be this way.

Most designers make things just look pretty. I make things work, through strategy-first design that attracts premium clients.

Don’t just take my words for it

I went from explaining what I do to having clients say, ‘I’ve been looking for someone exactly like you.’ That shift happened because of strategic positioning, not just good design.

Rachel Kim

Wellness Coach

Before working with Celestine, I thought I just needed a ‘prettier’ website. What I got was so much more—a complete repositioning strategy that finally articulated what makes me different. He didn’t just design pages; he dug deep into my business, asked questions I’d never considered, and uncovered the messaging that now attracts the exact clients I want. Within two months of launching, I booked three premium packages I would have never had the confidence to offer before. He’s not just a designer—he’s a strategic partner who genuinely cares about your success.

Sarah Mitchell

Leadership Coach

He understood my business better than designers who’ve been in the industry for decades. It wasn’t about making things look good—it was about making things work. That’s rare.

Jennifer Torres

Executive Coach

The transparency was refreshing. He walked me through every decision, explained why it mattered for my audience, and checked in regularly. I’ve worked with designers who disappear—this was the complete opposite.

Marcus Chen

Business Strategy Coach

Finally, a designer who asks ‘why’ before ‘what colour.’ He understood my business goals first, then designed around them. That’s how it should work.

Aisha Patel

Mindset Coach

“I finally see it all coming together.” Those why my exact words after a few days of working with Celestine. Looking forward to working with you again bro.

Andy Petes

Fitness Coach

“I finally see it all coming together.” Those why my exact words after a few days of working with Celestine. Looking forward to working with you again bro.

Andy Petes

Fitness Coach

See what’s
possible

Hannah Thumpson

A calm, elegant website designed to help women feel seen, safe, and confident

Arise

Designed to guide individuals back to purpose, clarity, and the potential they once buried

Elena Harrow

A refined website experience for creatives and founders building from clarity and self-alignment

Freda Starky

A nurturing website designed to support parents becoming their best for their children

My process to your seamless transformation

Every step positions you clearly as the premium choice

STEP ONE

1

Book a Free Strategy Call

We’ll start by reviewing your positioning, uncover what’s holding you back, and get clear on how to stand out, even if we don’t work together.

STEP TWO

2

Strategy First, Design Second

We dive into your audience, uniqueness, and premium positioning. You approve the strategy before design begins.

STEP THREE

3

Launch &
Ongoing Support

I design your site with regular check-ins, launch it when you’re happy, and provide support to ensure it performs.

STEP THREE

3

Launch &
Ongoing Support

I design your site with regular check-ins, launch it when you’re happy, and provide support to ensure it performs.

Website

Designer

Hey there,
I’m Celestine

I’ve been where you are.

I’ve watched my own work sit there looking “nice” but doing nothing for my business. I had the skills, the passion, but my message was scattered. People would visit and leave, not because I wasn’t good enough, but because I wasn’t communicating clearly.

I stopped making things look pretty and started making things work. I studied what separates coaches who command premium rates from those competing on price, it’s positioning.

Now I partner with coaches to create strategic systems that position them as the premium choice. You deserve to be paid what you’re worth.

— The Transition

So, is this right for you?

You’re a great fit if:

  • You’re an established coach generating steady income but ready to scale
  • You’re attracting clients, but they’re bargaining on price instead of seeing your value
  • Your website looks professional but isn’t converting the right clients
  • You want a partner who understands business strategy, not just design trends
  • You’re ready to invest in strategic positioning, not just a template refresh

Here’s what you’ll achieve:

  • A website that attracts clients who see your value immediately and invest at premium rates
  • Crystal-clear positioning that makes you the obvious choice in your market
  • More discovery calls with qualified, high-value clients who already understand what you’re worth
  • Freedom from competing on price—you’ll compete on transformation instead
  • Confidence that your online presence finally matches the expertise you bring

What clients asked
before working with me

Get the positioning
your expertise deserves

Let’s map out your transformative journey to getting booked out – schedule a free strategy call


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Studio

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